AI video production is fast, cheap, and scalable. Brands are eyeing it as a way to replace traditional video teams, but that’s a short-sighted move. Between legal headaches, marketing missteps, and the growing AI loop problem, brands should think twice before cutting out human creativity. AI is a tool, not a team. Use it wisely.
First things first—yes, we’re a video production company. So, if you think this is going to be a dramatic rant about how AI is ruining our industry... You’re half right.
AI-generated video is here, and brands are eager to use it. Why pay for a full production crew when an algorithm can turn out content in minutes? Why deal with lighting, actors, or editing when AI can handle it all? The idea is tempting. But before you fire your video team and replace them with the latest LLM, let’s talk about why that might be a disaster.
The Marketing and Legal Nightmare Brands Aren’t Thinking About
Brands love the idea of AI-generated video because it feels like efficiency. What they don’t realize is that they might be walking into a legal minefield.
Do you own the AI-generated content?
Are those AI-generated faces and voices licensed for commercial use?
What happens when AI creates something eerily similar to an existing brand’s campaign?
AI doesn’t create in a vacuum as it pulls from everything it’s been trained on. That means it could unintentionally spit out something that looks a little too much like someone else’s work. And once the lawsuits start rolling in, suddenly, that cheap AI video doesn’t seem so cost-effective.
The AI Loop Problem: Where Originality Goes to Die
AI video models don’t think. They don’t innovate. They don’t push boundaries. They take what’s already out there, remix it, and present it as “new.”AI is trained on public data. The more AI-generated content floods the internet, the more AI is training on AI. It’s like a photocopy of a photocopy—every generation loses a little bit of detail, a little bit of originality. Eventually, we’re left with bland, soulless content that looks the same, sounds the same, and feels… empty.
If brands keep churning out AI-generated videos without real human creativity, they’ll end up in an echo chamber of recycled ideas. And your audience? They’ll tune out.
Consumers Know the Difference (And They Don’t Want AI Everything)
People don’t want to be force-fed AI-generated content 24/7. There’s a reason social media platforms push for “authentic” content. It’s why audiences connect with real faces, behind-the-scenes footage, and unpolished moments.
AI-generated videos might be fine for certain things—product mockups, quick variations of an ad, maybe even background visuals. But if brands think they can replace human storytelling with AI and still hold people’s attention, they’re in for a rude awakening.
AI Isn’t the Enemy—But It’s Not the Answer Either
AI isn’t all bad. It can be an incredible tool when used correctly. Hell, we use it too!
Faster Workflows – AI can automate tedious editing tasks, speed up post-production, and free up creatives to focus on the big picture.
Swappable Assets – Need to tweak a video for different audiences? AI can help adapt content quickly without a full reshoot.
Better Concepts – AI can generate rough drafts, giving human creatives a strong starting point.
But AI is just that—a tool. It’s not a substitute for creative direction, for understanding human emotion, for knowing when to break the rules to make something truly compelling.
Think Twice Before Replacing Your Video Team
AI video production isn’t coming for video teams—it’s coming for brands that think creativity can be automated.
The ones who get this right will use AI to enhance their workflows, not replace them. The ones who get it wrong? They’ll be left wondering why their AI-generated campaigns feel lifeless, why their engagement is dropping, and why audiences are scrolling right past.
So did AI kill the video star? Not quite. But it’s trying. Go ahead, use AI. Just don’t forget the humans who actually know how to make content worth watching.
---
Raised Media Co. is a NYC-based video production and commercial photography company. We tell stories that AI can’t—and we use the best tools (including AI) to make them even better.
Comments