TLDR: Working with a video production agency in NYC involves more than just pointing a camera and saying "action." From pre-production planning to final delivery, here's an insider's look at what you can really expect throughout the process.
Let's face it, that title was not very subtle, but hey, we need to work on SEO too. But stick with us—we promise to deliver some real, no-nonsense insights into what it's like to work with a video production agency in the Big Apple. (And yes, we'll sprinkle in a few more SEO-friendly phrases, but we'll try to be smoother than a Central Park ice rink about it.)
Pre-Production: Where the Magic Begins (and Budgets Are Discussed)
Before a single frame is shot, there's a lot that goes on behind the scenes. Here's what you can expect:
Initial Consultation: We'll dig deep into your brand, goals, and vision. Come prepared to share your ideas, but also be open to suggestions. We've seen more storyboards than the MoMA has art pieces, so we might have some insights you haven't considered.
Concept Development: Based on our consultation, we'll develop a concept that aligns with your brand and objectives. This might involve several rounds of revisions. Don't be shy about feedback—we promise our egos aren't fragile.
Budgeting and Scheduling: We'll break down costs and create a production timeline. Be prepared for some real talk here—quality video production isn't cheap, but we'll work with you to maximize your budget.
Location Scouting: If we're not shooting in a studio, we'll scout and secure locations. This process can be complex, but we've got it covered.
Casting (if necessary): Finding the right talent is crucial. We'll handle the casting process, but we'll need your input on the final selections.
Pre-production is like planning a heist, minus the illegality. Every detail matters, and a solid plan makes execution a breeze.
Production: Lights, Camera, and a Whole Lot of Action
This is where the rubber meets the road (or the camera meets the tripod, if you will). Here's what goes down during the shoot:
Set-Up: Our crew will arrive early to set up equipment. This process can take a few hours, depending on the complexity of the shoot.
Direction: Our director will guide talent and manage the overall flow of the shoot. They'll also ensure we're capturing all the necessary footage for post-production.
Multiple Takes: Don't be surprised if we do several takes of the same scene. We're not being indecisive—we're ensuring we have options in post-production.
B-Roll: We'll likely shoot extra footage that might not be in the script. This B-roll can be crucial for editing and telling a complete story.
Problem-Solving: Issues always crop up during shoots. Maybe it rains on our parade (literally), or perhaps a key piece of equipment decides to take a coffee break. Rest assured, we're adaptable.
A good production day is like a perfectly timed walk through a crosswalk—everything flows smoothly, but we're always ready to dodge unexpected obstacles.
Post-Production: Where Good Footage Becomes Great Content
Once we've wrapped the shoot, the real magic happens in post-production:
Editing: This is where we piece together the story. It's a process that requires more patience than waiting for a table at a hot new restaurant, but the results are worth it.
Color Grading: We'll enhance the visual appeal of your video, making it more aesthetically pleasing than a sunset view from the High Line.
Sound Mixing: Good audio is crucial. We'll clean up the sound and add music or effects as needed.
Graphics and Animation: If your video requires graphics or animation, this is where we'll add them. Think of it as adding the perfect accessories to an already stellar outfit.
Revisions: You'll have the opportunity to review and request changes. We usually plan for 2-3 rounds of revisions, so don't hold back your feedback.
Post-production is where we turn hours of footage into minutes of pure gold. It's like being a cinematic alchemist, minus the pointy hat and bubbling cauldrons.
Delivery and Beyond: Bringing Your Video to the World
(Douglass Elliman Neighborhood Experiential Promo Video — Raised Media Co.)
Once your video is polished to perfection, we're not done yet:
Final Delivery: We'll provide your video in the formats you need for various platforms. Whether it's for your website, social media, or a Times Square billboard (hey, dream big), we've got you covered.
Usage Rights: We'll clearly outline the usage rights for the video, including any limitations on talent or music licensing.
Analytics and Optimization: If desired, we can help track the performance of your video and make recommendations for optimization. Because the show must go on (and on, and on).
Remember, working with a video production agency in NYC is a collaborative process. We bring the expertise, equipment, and eye for storytelling, but your input and feedback are crucial throughout. Together, we'll create video content that's more captivating than a perfectly timed photo of the Manhattanhenge.
---
Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
(And yes, we included those links for SEO, but also because we're genuinely proud of our work. Check it out—no MetroCard required for this virtual trip!)
Comments