TLDR: Nervous about being on camera? You're not alone. When it comes to corporate video production, camera shyness is a common hurdle. But don’t worry—this guide will help you get comfortable, so you can shine on screen and make an impact.
You’re probably thinking, “Great, another awkward corporate video where I have to look at the camera like it’s judging me.” Well, you’re not alone. Many people feel uncomfortable when that little red light blinks on. But here's the truth: corporate video production has never been more crucial for brands wanting to connect authentically with their audience—and that means facing the lens with confidence.
So, how do you go from camera-shy to camera-ready without feeling like you're starring in an uncomfortable home movie?
Remember, It's Not a Staring Contest
The camera can feel like an unblinking eye just waiting for you to mess up—but it’s not. Instead of focusing on the lens itself, try to imagine you’re talking to a friend. Better yet, ask if a teammate can stand behind the camera so you can look at them. This simple trick makes it easier to forget that you're being recorded and allows you to deliver your message more naturally.
It’s like chatting over coffee, just with some lights and maybe a sound guy nodding in the corner. Take a breath, loosen your shoulders, and remember—you’re the expert, and people want to hear what you have to say.
Practice, But Don’t Overdo It
Practicing your key points is crucial, but don’t aim for a word-for-word recital. Over-rehearsing makes you sound robotic, and the beauty of a great corporate video is its ability to feel personal and authentic. Instead, jot down bullet points or keep a list of topics you want to cover, then practice speaking naturally.
Remember, mistakes are human. If you trip over a word, no one cares—just keep going. Your audience will appreciate you more for being genuine rather than sounding like a scripted automaton.
Corporate video isn’t about perfection; it’s about connection. Loosen up, talk like you’re connecting with a colleague, and let your personality shine.
Use Movement to Your Advantage
Standing still can amplify nerves. Instead of freezing in front of the camera, consider small, natural movements. Walk around a bit, use hand gestures, or reposition yourself when you’re talking about different ideas. Movement helps your brain relax and gives your body an outlet for nervous energy.
And honestly, a corporate video where someone stands as stiff as a board isn’t fun to watch. Movement keeps things dynamic and helps your message feel conversational rather than rigid.
Staying relaxed is key—use movement to stay comfortable and convey confidence.
Collaborate with a Good Crew
A solid production crew will know how to make you comfortable. The best teams will give you cues, chat between takes, and work to make the atmosphere relaxed. They want you to succeed because your success is theirs too.
Don’t hesitate to communicate what you need to feel more at ease, whether that’s a few extra practice takes, a joke to lighten the mood, or even some candid bloopers to break the tension. You’d be surprised how much a little humor behind the scenes can make the final product shine.
Being on camera isn’t always easy, especially when you’re doing it for corporate video production. But with some practice, a little movement, and a good support system, you can turn your nerves into natural, engaging screen presence.
Remember, your audience isn’t expecting Hollywood—they want to see the real you. And that’s what makes you stand out.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
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