TLDR: We had the honor of capturing Canali's 90th Anniversary event at GH on the Park in Bryant Park. Collaborating with Canali's US and Italy teams, alongside the iconic Purple PR agency, we produced high-quality event content that matched the sophistication of this special milestone.
A Night Worth Capturing
What does it take to honor 90 years of a luxury brand's legacy? Well, for Canali's 90th Anniversary, it took a perfect blend of planning, experience, and a dash of Raised Media Co.'s signature flair. Partnering with both Canali's US and Italian teams as well as the renowned Purple PR agency, we stepped in to capture a celebration that wasn't just about looking back—but also about looking forward.
Hosted at the elegant GH on the Park in Bryant Park, this event was a convergence of heritage and modern style. Our task? To ensure that every moment—from candid guest interactions to the glamorous step-and-repeat—was captured with the finesse it deserved. We aimed for more than just documentation; we wanted to create content that embodies the spirit of Canali, crafting a visual narrative that brings their history, their people, and their values to life.
The Event That Had It All
The celebration buzzed with energy, from the distinguished speeches that underscored Canali’s legacy to spontaneous moments that could only happen when industry icons gather to mark an extraordinary milestone. Raised Media Co. had a 3-person team at the helm: one roaming videographer capturing the magic as it unfolded, one stationed at the step-and-repeat to get those must-have glam shots, and a social media producer ensuring that Canali's social channels stayed live and active throughout the evening.
And the step-and-repeat was no typical "smile and wave" ordeal. Guests wished Canali a happy 90th Anniversary, sharing their heartfelt messages directly into our cameras, which we captured in crisp 16x9 format, keeping the future in mind, while also framing perfectly for social media’s 9x16 and 4x5 formats. This added a personal touch, turning a traditional setup into an opportunity for connection.
An Elevated Experience, Delivered Quickly
For us, it's not just about getting the footage—it’s about delivering it in a way that keeps the momentum alive. That's why all social media content was turned around on the same day, making sure that the energy and excitement of the event lived beyond the venue’s walls and across Canali’s digital platforms. The polished highlight reel followed the very next morning, offering a recap that encapsulated the essence of the evening and kept the anniversary top-of-mind for those who attended, as well as for those who missed out.
By working closely with Canali's US and Italian teams and the talented folks at Purple PR, Raised Media Co. turned a luxury milestone into a digital experience, reminding us all that true elegance is timeless.
The Raised Media Co. Difference
Our expertise in experiential video production is about more than just filming an event—it's about creating visual experiences that tell a story, resonate deeply, and keep viewers engaged long after the lights go out. We don't just cover events; we elevate them, capturing every nuance in a way that aligns with the brand’s image while exceeding expectations.
For Canali’s 90th Anniversary, we knew that it wasn’t just about celebrating the past. It was about creating something future-proof, much like their timeless garments. And with that in mind, we left no stone unturned—whether it was the elegance of Bryant Park, the meticulous framing of each shot, or the seamless blend of tradition and modernity.
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