TLDR: Summer’s winding down, but the world of video production and commercial photography is heating up as we gear up for 2025. Here’s a look at what’s on the horizon—expect more immersive content, a deeper focus on storytelling, and yes, a few unexpected twists.
Ah, summer. We had a good run, didn’t we? Long days, iced coffees, outdoor shoots where the lighting was pure magic, and, of course, trying to convince clients that shooting midday in August wasn’t the best idea. But like all good things, it’s time to say goodbye to summer—and hello to the fresh, creative horizons awaiting us in 2025.
The Sun Sets on Trends, But New Ones Are Rising
As we move past the sun-soaked season of rooftop photoshoots and beachside B-roll, we’re looking ahead at what’s in store for the video production and commercial photography scene. Spoiler alert: it’s not just “more of the same.” The final months of the year are about tying up loose ends, but also setting the stage for what’s next. And if you’re not thinking ahead, 2025 is going to catch you napping.
Here’s a peek at what’s on our radar:
1. More Immersive, Less Staged
You know that old saying, “fake it ‘til you make it?” Well, it’s about to get buried alongside overly airbrushed magazine covers and the year’s most overused Instagram filters. As we roll into 2025, the push for authentic, immersive content is going full throttle.
Goodbye perfectly staged, overly polished shots. Brands and audiences are craving the real deal. Think behind-the-scenes moments, unfiltered candid shots, and raw footage that feels like you’re actually in the room.
What to expect:
• More dynamic, POV-style video content that puts the viewer in the heart of the action.
• Photography that leans into storytelling, capturing moments as they unfold rather than directing them.
• Less perfection, more authenticity—because nothing says “we get you” like showing the reality behind the lens.
2. Storytelling Gets Personal
If 2024 taught us anything, it’s that people don’t just want to be sold to—they want to be part of the story. Heading into 2025, brands are doubling down on personalized narratives that make audiences feel seen. Forget generic, one-size-fits-all messaging. We’re talking hyper-personalized content that speaks directly to niche audiences.
And that’s where we, as creators, come in. Whether it’s through beautifully shot interviews, narrative-driven brand videos, or photography that captures the unique essence of a brand’s mission, the focus is going to be on making every shot mean something.
What to expect:
• Branded content that feels more like a conversation than a sales pitch.
• A heavier reliance on commercial photography to capture unique, brand-defining moments.
• Video production that takes viewers on a journey, one frame at a time.
3. AI-Assisted Production, But Hold the Robots
Alright, we know what you’re thinking—“Not another AI take!” But hear us out. While AI’s role in creative fields has been hotly debated, we’re not talking about letting the bots take over. Instead, 2025 will see AI becoming more of a collaborator. Think: AI tools that help with editing, organizing assets, and maybe even generating creative suggestions, all while keeping the human element front and center.
The goal here? Freeing up time to focus on the parts of the process that really matter—the storytelling, the creativity, and the magic that happens when your team is fully immersed in a project.
What to expect:
• AI handling the tedious stuff—like post-production touch-ups—so we can focus on the fun stuff.
• Faster turnaround times without sacrificing creativity (because no one ever said, “I wish this project took longer to finish”).
• Brands leaning on AI for data insights to craft more targeted video and photo campaigns.
4. A Return to Timeless Content (No, Really)
Okay, we’ve all been guilty of chasing trends—don’t lie, you know you’ve made a TikTok or two. But with the constant churn of viral moments, it’s easy to forget the power of content that lasts. As we head into 2025, we’re betting on a return to creating timeless, evergreen visual content that won’t feel dated the minute the latest social media trend fades away.
We’re talking high-quality video production and commercial photography that tells a story beyond just a 15-second attention grab. Content that people will remember and return to, regardless of what the algorithm decides to push.
What to expect:
• Classic, timeless brand visuals that hold up months—or even years—down the road.
• Less focus on going viral, and more focus on making an impact that lasts.
• Video campaigns and photo shoots that lean into core brand values rather than fleeting trends.
Wrapping It Up: 2025 Is Your Canvas
So there you have it—goodbye summer, hello future. As the days get shorter and the deadlines get tighter, we’re excited to see how the world of video production and commercial photography will evolve in the coming year. 2025 is shaping up to be a year of big ideas, bigger risks, and an even greater focus on storytelling through visuals.
Are you ready to embrace the shift? We are.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands tell compelling stories through high-impact photos and videos.
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