This months Creator Spotlight highlights Victoria Malabrigo—a New York-based graphic designer and art director who merges technical expertise with impactful storytelling. From reimagining New York Public Media's All Arts branding to creating immersive digital experiences, Victoria’s work redefines what it means to design with purpose.
Who is Victoria Malabrigo?
Victoria Malabrigo is a creative force in design and storytelling. Based in New York City, her expertise spans graphic design, art direction, UX/UI, and digital media. She’s worked on projects that don’t just look stunning—they connect, inspire, and elevate.
Her portfolio includes collaborations with public broadcasting icons and independent projects that highlight her ability to adapt her skills across mediums. Victoria’s work speaks to her philosophy: good design should not only capture attention but also tell a story that resonates deeply with its audience.
The Work That Defines Her
Victoria’s portfolio is a testament to her skill, versatility, and vision. Here are a few standout projects:
All Arts (New York Public Media): Victoria spearheaded the visual identity for New York Public Media's arts platform, blending bold typography and vibrant graphics to reflect a contemporary, inclusive vision for arts programming.
Nature (PBS): She brought the majesty of the natural world to life through carefully curated visuals and storytelling that resonate with the iconic program’s audience.
Caretakers: A design project centered on impactful narratives, where her attention to detail captured the essence of the subjects and their stories.
WNET: For New York’s flagship PBS station, Victoria created a digital-first design approach that engaged viewers while maintaining the integrity of a trusted media brand.
Each project shows her ability to merge creativity with strategy, always with the audience in mind.
What Makes Victoria Stand Out
Victoria’s approach isn’t just about aesthetics. It’s about creating meaningful experiences.
Strategic Storytelling Her work goes beyond visuals. Every design is rooted in a narrative that speaks directly to its audience. Victoria knows that great design doesn’t just look good—it communicates, connects, and inspires action.
Mastery of Mediums From traditional branding to digital experiences, Victoria’s versatility shines. She’s just as comfortable crafting a logo as she is designing a seamless app interface or curating an entire visual identity.
Passion and Precision Victoria’s attention to detail is unmatched. Every line, color, and element is intentional, contributing to the bigger picture of what the design needs to say and achieve.
Why We’re Inspired by Victoria
At Raised Media Co., we believe in the power of storytelling, and Victoria’s work exemplifies this. She approaches every project with a focus on connection, ensuring the story is as strong as the design itself.
Her ability to bring both creativity and strategy to her work mirrors what we strive to do in video production and commercial photography. Victoria’s designs remind us that great storytelling is about more than words or images—it’s about creating an experience that stays with the audience.
We’re thrilled to feature Victoria Malabrigo in this week’s Creator Spotlight. Stay tuned for more profiles as we continue to celebrate the creators who inspire us to push boundaries.
---
Raised Media Co. is a NYC-based commercial photography and video production company specializing in experiential visual content. We help brands and personalities convey compelling stories through high-impact photography and videography.
Comments