Move over Hollywood, there’s a new studio in town—and it’s got a prescription for compelling storytelling.
Northwell Health, New York’s largest healthcare provider, just made a bold move by launching their own film studio. And no, they’re not just filming another season of “ER”—they’re crafting real stories that might just change how we all look at healthcare.
From Hospital Halls to Hollywood Glam
Why would a healthcare giant decide to jump into the video production? Simple: they get that healthcare is about more than just stethoscopes and sterile rooms. It’s about people, and people love a good story. By creating their own film studio, Northwell Health isn’t just dabbling in content creation; they’re redefining healthcare marketing.
• Humanizing Healthcare, One Frame at a Time: Northwell is taking a page out of Hollywood’s playbook, but with a twist—real stories, real emotions, and real people. Think of it as the antidote to your average, dull healthcare ad. This isn’t just about showcasing medical expertise; it’s about connecting on a human level, making healthcare less intimidating and more relatable.
• Strategic Storytelling with a Scalpel: Let’s be real—launching a film studio isn’t just about creativity; it’s a strategic masterstroke. Northwell Health is taking control of their narrative, from patient stories to medical innovations, ensuring that every shot, every script, aligns perfectly with their mission to care, heal, and educate.
What This Means for Video Production in New York and Beyond
Northwell’s bold move is shaking up more than just the healthcare industry—it’s setting a new standard for video production in New York. Their studio is a reminder that video is not just a tool; it’s a powerful medium for storytelling, one that’s becoming increasingly vital across all industries.
• A Prescription for Success: Northwell’s approach isn’t just a win for healthcare—it’s a template for any organization looking to make an impact through video. Whether you’re in tech, finance, or fashion, the lesson here is clear: video production is the way forward if you want to connect with your audience on a deeper level.
• Lights, Camera, Healing: With their in-house production capabilities, Northwell is not only creating content but doing so with precision and purpose. It’s like they’ve taken the Hippocratic Oath and applied it to filmmaking: do no harm—just tell great stories.
• New York’s Next Big Studio? Northwell Health is now part of the video production scene in New York. They’re not just saving lives; they’re setting trends.
And while other industries might not have operating rooms, they could certainly take a few notes on how to operate a successful in-house studio.
---
Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
Comments