TLDR: 2024's Pinterest Predicts were not just accurate—they were visionary. As we step closer to 2025, these trends offer brands exciting opportunities to create visually compelling and authentic content. Let’s explore how your brand can leverage these trends through creative photography and dynamic video production.
Last year, Pinterest Predicts got some serious psychic vibes. Their 2024 predictions weren’t just wild guesses; they were spot-on forecasts that have shaped everything from fashion to food, workouts to lifestyle aesthetics. As we edge into 2025, these trends are more relevant than ever. They offer a treasure trove of inspiration for brands looking to elevate their social media marketing game through captivating visuals and storytelling. So, grab your jazz records, neon windbreakers, and a fresh cup of artisanal coffee—let’s dive into the trends that are shaping the future of brand photography and video production.
Jazz Revival: A Timeless Tune with a Modern Twist
Jazz Revival isn’t just a nod to a bygone era—it’s a full-blown comeback, and not just in the music scene. Pinterest nailed it with this prediction, capturing the spirit of a generation craving something a bit more soulful. But what does this mean for brands?
Jazz is all about improvisation and raw emotion. It’s spontaneous yet structured, much like the kind of authentic content that resonates today. To tap into this trend, consider creating visuals that blend vintage aesthetics with contemporary elements. A black-and-white photo shoot in a dimly lit jazz club? Sure, but throw in some modern fashion elements to make it pop. This is your chance to mix old-school charm with new-age flair, creating a nostalgic yet fresh visual story that draws your audience in.
And don’t stop at photography. Video content can be a jazz performance in itself—fluid, unpredictable, and deeply emotional. Think slow pans, tight shots of musicians lost in their craft, and quick cuts to the audience’s reactions. By marrying these elements, you create a dynamic visual experience that feels both classic and cutting-edge.
Jazz Revival is your brand’s ticket to blend nostalgia with modernity, creating content that’s as timeless as it is current.
Making a Racket: Fashion that Doesn’t Just Whisper—It Shouts
Let’s talk about loud fashion—“Making a Racket” is all about those bold, eye-catching statements that demand attention. Pinterest predicted this one right, and it’s louder than ever. For brands, this is a call to step up the visual drama.
Imagine your brand as a runway, and every post is a new outfit strutting down that digital catwalk. Your photography should be fearless, capturing the vibrancy and audacity of this trend. Forget safe compositions—go for dynamic angles, intense colors, and contrast that makes your audience stop scrolling. It’s about capturing that essence of defiance, making your visuals as unforgettable as a neon yellow faux fur coat.
In video production, this translates to high energy. Fast cuts, vibrant transitions, and music that makes you want to get up and dance (or at least tap your foot). It’s a visual celebration that says, “We’re here, and we’re not going anywhere.” By leaning into this bold, fearless vibe, your brand can carve out a space in the crowded landscape of social media.
Embrace bold visuals and energetic videos to ensure your brand doesn’t just exist in the feed—it dominates it.
Eclectic Grandpa: Vintage Style Meets Modern Sensibilities
Now, here’s a trend that we didn’t see coming but are absolutely here for—“Eclectic Grandpa.” This isn’t just about raiding your grandpa’s closet; it’s about blending vintage charm with contemporary cool. Pinterest saw this coming, and it’s all about merging the old with the new in a way that feels uniquely authentic.
For brands, this is an opportunity to play with contrasts. Picture a campaign that mixes cozy, oversized sweaters with sleek, modern accessories. Your visuals should feel like flipping through a vintage magazine that somehow still feels relevant today. Capture the textures, the comfort, the nostalgia, but don’t forget to add that modern twist that makes it current.
Video can take this even further. Think of scenes that transition between the past and the present, using clever editing to highlight how some styles never go out of fashion. It’s a visual narrative that speaks to all generations, showing that good style—and good storytelling—is timeless.
Eclectic Grandpa lets your brand explore the intersection of past and present, crafting visuals that feel both familiar and fresh.
Melty Mashups: Where Food and Fashion Collide in a Delicious Mess
When Pinterest predicted “Melty Mashups,” they weren’t just talking about food—they were talking about an experience. It’s where food meets fashion, creating a sensory overload that’s as tasty as it is trendy. And let’s be honest, who doesn’t love a little food porn mixed with high fashion?
For your brand, this is a chance to get playful. Imagine a photoshoot where models aren’t just wearing the clothes—they’re interacting with the food. Bright, colorful images that are as playful as they are appetizing. The goal here is to create a visual feast that makes your audience hungry for more—both literally and figuratively.
And in video? Well, this is where you can really have some fun. Slow-motion shots of dripping sauces, fast cuts to vibrant fabrics, and a soundtrack that ties it all together. It’s about creating a multisensory experience that jumps off the screen and engages all the senses.
Melty Mashups encourage you to blend visuals and sensations, creating content that’s irresistible and unforgettable.
Knockout Workouts: Fitness with a Flair
Boxing-inspired workouts are punching through 2024, and Pinterest knew this was coming. It’s more than just a fitness trend—it’s about empowerment and strength. For brands, this trend offers a chance to channel energy and intensity into your visuals.
Your photography should capture the grit and determination that comes with a knockout workout. Think intense close-ups, powerful action shots, and moments that highlight the sweat and focus of the athletes. It’s about showcasing not just the physical power but the mental toughness too.
Video content can be just as impactful. Use quick cuts and a strong beat to create an adrenaline-pumping visual experience. Your audience should feel the burn, the challenge, and the triumph with every frame.
Knockout Workouts are all about energy—make sure your visuals pack a punch.
Tropic Like It’s Hot: Endless Summer Vibes
Pinterest’s “Tropic Like It’s Hot” is all about bringing those endless summer vibes into your content. Bright colors, lush greenery, and a laid-back feel that makes you want to kick back with a piña colada—what’s not to love?
For your brand, this is the perfect excuse to go all out on color and warmth. Your visuals should transport your audience to a tropical paradise, even if they’re just scrolling from their couch. Think about sun-soaked settings, vibrant landscapes, and models who look like they’re having the time of their lives.
In video, slow-motion shots of waves, swaying palms, and sunlit smiles can evoke that feeling of a perpetual summer. It’s about creating a mood that’s contagious—one that makes your audience feel like they’re on vacation with every view.
Highlight: Tropic Like It’s Hot is your chance to offer a visual escape—make your content a mini getaway.
Café Core: Brewing Up Cozy Vibes
Last but definitely not least, “Café Core” is more than just a love letter to coffee—it’s a whole lifestyle. Pinterest predicted it, and here we are, soaking in the cozy vibes of artisanal brews and snug settings. It’s about more than just caffeine; it’s about community, comfort, and a sense of home.
To nail this trend, your brand’s visuals need to capture that warm, inviting essence of a favorite café. Think of rich textures, soft lighting, and details that make your audience feel right at home. A steaming cup, a handwritten menu, a barista at work—it’s all about creating a sensory-rich experience.
(If you're in New York, take a look at how Aime Leon Dore does it right with their Cafe Leon Dore)
And don’t forget about video. Show the process of coffee being made, from bean to cup, with a focus on the details—the grind, the pour, the steam. It’s about telling a story that feels both familiar and special, like catching up with an old friend over a cup of coffee.
Café Core is all about warmth and connection—use it to create content that feels like a comforting hug in a mug.
Looking Ahead: Pinterest’s Predictions Are Your Blueprint for Visual Brilliance
Pinterest has proven that it knows where the trends are heading. For brands, these predictions are more than just insights—they’re a blueprint for creating compelling, authentic content. Whether through brand photography that captures the essence of these trends or video production that brings them to life, the key is to stay ahead of the curve and keep your content fresh, engaging, and true to your brand’s voice.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
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