TLDR: With NYFW September 2024 on the horizon, photographers, brands, and production companies should look beyond the runway to capture fashion’s latest moments.
September's Fashion Week in NYC is almost here, and you know what that means: models strutting, designers sweating, and photographers snapping like there’s no tomorrow. But hey, it’s not just about capturing the clothes anymore—it’s about telling a story that keeps the audience coming back for more. And if we’re being honest, in a city like New York, the bar is set high. So how do you up your game and stand out in a sea of stilettos and sequins? Let’s dive into some fresh ideas that’ll make your NYFW content memorable.
Unconventional Spaces: Because Who Needs a Boring Runway Anyway?
Sure, we all love a good catwalk, but isn’t it time to shake things up a bit? We’re in New York, the city of endless possibilities, so let’s use that to our advantage. Instead of shooting in predictable venues, why not take your shoots to rooftops, art galleries, or even quirky bookshops? Not only do these locations offer a unique aesthetic, but they also add layers of story to your fashion narrative.
Putting a high-fashion model in an everyday setting can create a visual story that’s far more interesting than yet another runway photo. And let’s be real, aren’t we all a little tired of seeing the same backdrop season after season?
(Photo: Raised Media Co.)
Fashion Week in a laundromat? Why not? We all know that’s where those delicate fabrics actually end up after a show. Plus, nothing says “I’m ready to conquer the world” like posing next to a spinning washer.
Unique locations can add an unexpected twist to your shoots, making your content stand out in a crowded feed.
Video Storytelling: More Than Just Clothes and Pouty Faces
Everyone and their cousin can shoot a runway video. The real magic happens when you take viewers behind the scenes and show them the blood, sweat, and (often literal) tears that go into creating a collection. We’re talking designer tantrums, frantic last-minute fittings, and models attempting to eat without smudging their lipstick. Now that’s compelling!
For brands, this is an opportunity to connect on a deeper level with your audience. Show them the hustle, the late nights, and the moments of inspiration that bring a collection to life. It’s about more than clothes—it’s about the story behind them.
Why not film a designer trying to explain their vision to a confused intern? “No, Brad, we’re going for ‘post-apocalyptic chic,’ not ‘hobo on a holiday.’”
Behind-the-scenes videos can add depth and humor, making your brand more relatable and memorable.
Mixed Media: For When a Single Medium Just Won’t Cut It
(Fashion Week Hits Different in New York — Raised Media Co.)
Why stick to one medium when you can have them all? Think mixed media—layering photography with digital animations, or combining video with graphic text overlays. It’s like creating a visual cocktail that’s as intoxicating as it is unique.
Imagine a video where the fabric patterns come alive with animations or a fashion shoot where static images are interspersed with moving gifs and AR elements. It’s all about keeping viewers on their toes and making them feel part of the story.
Ever thought about adding a cartoon speech bubble above a model’s head saying, “I didn’t choose the runway life; the runway life chose me”? Well, now’s your chance.
Blending different media keeps your audience engaged and turns passive viewing into an interactive experience.
Macro Photography: Up Close and Personal with Fashion
Fashion is in the details—literally. Those tiny stitches, the way a fabric catches the light, or the sparkle of a bead can make or break a look. But who’s noticing these details in a full-length runway shot? That’s where macro photography comes in. Get up close and show off the craftsmanship that goes into every piece.
For photographers, it’s a chance to geek out over textures and details. For brands, it’s an opportunity to highlight the quality and uniqueness of your garments, making viewers appreciate the artistry that goes into every stitch.
If you’re really into macro, how about a close-up shot of a model’s perfectly arched eyebrow? Because, let’s be honest, it’s not just about the clothes; those brows are doing some heavy lifting, too.
Macro shots can elevate your content by showcasing the intricate details that are often overlooked.
Looking Ahead: Let’s Make This NYFW a Game-Changer
NYFW September 2024 is the perfect playground for photographers, brands, and production companies to innovate and create. Whether you’re shooting in unexpected locations, mixing up your media, or getting up close with macro shots, there’s a world of opportunity waiting. Let’s push the boundaries and make this Fashion Week one for the books—or at least for the ‘Gram.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
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