At Raised Media, we're always on the lookout for brands that nail their digital presence. And let's be real, Ryanair's social media game? It's got us feeling like we just scored an exit row seat with extra legroom.
From Twitter to TikTok, this budget airline is serving up content that's anything but economy class. With over 1.5 million Twitter followers and a TikTok presence that's more entertaining than in-flight movies, Ryanair is showing us all how to soar in the world of social media.
Why We're Fans (And It's Not Just the Low Fares)
Ryanair's approach to customer interaction and marketing is like a breath of fresh air at 30,000 feet. Here's why we're impressed:
They've Got Personality for Days: Whether it's a sassy tweet or a trending TikTok, Ryanair's content is unmistakably... well, Ryanair. It's bold, it's brash, and it's unapologetically itself.
They Turn Customer Service into an Art Form: When a passenger asks about bringing a cat onboard, most airlines would respond with a dry policy statement. Ryanair? They post a photo of a cat in a pilot's hat. It's informative, it's hilarious, and it's shareable.
They're Pop Culture Savvy: From "Tiger King" references to the latest TikTok trends, Ryanair's social media team is more tuned in than your average teenager. And we're here for it.
They're Not Afraid to Push Boundaries: Sure, sometimes their humor walks a fine line. But in a world of play-it-safe corporate accounts, Ryanair's willingness to take risks is refreshing.
The TikTok Takeover
While Ryanair's Twitter has long been legendary, their TikTok game is what's really making us sit up and pay attention. They're not just participating in trends; they're often leading them. From clever use of sound effects to self-deprecating humor about their no-frills service, Ryanair's TikTok is a masterclass in knowing your audience and playing to your strengths.
What We're Learning at Raised Media
As visual storytellers, we're taking notes. Here's what Ryanair's success is teaching us:
Authenticity Wins: Ryanair's brand voice is consistent across platforms. It's teaching us to lean into our own unique personality, quirks and all.
Visual Humor is Powerful: A well-timed GIF or a cleverly edited TikTok can say more than paragraphs of text. It's inspiring us to think more visually in our own content creation.
Engagement is a Two-Way Street: Ryanair doesn't just broadcast; they interact. It's a reminder that social media is about building relationships, not just gaining followers.
Stay Culturally Relevant: Ryanair's ability to tap into current trends keeps their content fresh and relatable. It's pushing us to stay on our toes and keep our finger on the pulse of pop culture.
The Sky's the Limit
Ryanair's social media success shows that even in industries often perceived as "boring," there's room for creativity and humor. It's not just about being funny; it's about creating a distinctive voice that cuts through the noise.
At Raised Media, we're inspired to bring this level of creativity and personality to our own content and to the work we do for our clients. We might not be able to offer you budget flights to Europe, but we can promise to bring that Ryanair-level engagement to your brand's visual content.
So, here's to Ryanair, for showing us that social media doesn't have to be a joyless corporate monologue. They've inspired us to aim higher, push harder, and maybe crack a few more jokes along the way.
Ready to inject some of that Ryanair spirit into your brand's visual content? Let's chat. We promise our prices won't be as low as Ryanair's, but our content? It'll definitely be first-class.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
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