Our journey with Signify Health began well before their acquisition by CVS Health, and it’s a partnership that’s only grown stronger since. This long-term collaboration has provided us with a unique perspective on their evolution and the shifting landscape of healthcare. Through our expertise in content creation for healthcare, we’ve been able to effectively capture and convey their story, ensuring that their message resonates with both their internal team and the broader healthcare community.
Long-term partnerships in visual content creation lead to more authentic storytelling and consistent brand messaging.
The Challenge: Visualizing Healthcare's Future
Healthcare isn't typically associated with compelling visuals. Signify Health, however, was determined to change that perception. They needed to showcase the real faces of healthcare - the dedicated professionals, the moments of connection, and the lives being improved.
Our task? Working along side their leadership and marketing team, we were able to assist Signify Health's mission in a way that would resonate with everyone from nurses to executives, both before and after their merger with CVS Health.
Visual storytelling in healthcare can increase stakeholder engagement by up to 70%, transforming complex information into relatable narratives.
Our Approach: Bringing Healthcare to Life
We didn't just show up with cameras. We stepped into Signify Health's world, ready to travel at a moment's notice. Here's how we tackled it:
Executive Interviews: We turned potentially dry corporate messages into compelling personal stories, focusing on the passion behind the suits.
Training Videos: We created engaging content that employees would actually want to watch, focusing on real scenarios and relatable situations.
Symposium Coverage: We captured the energy and connections at events in Nashville and Austin, showcasing the "aha" moments that make conferences worthwhile.
Corporate Photography: At Signify Health's Dallas HQ, we looked beyond typical office shots, capturing the real moments of innovation and teamwork.
Event Documentation: We showcased Signify Health's culture through their company events, focusing on the shared sense of purpose that defines their workplace.
Coast-to-Coast Coverage: When they needed us to travel, we were there. In one whirlwind week, we packed our gear and headed to Hawaii, Ohio, and Nashville to get the content they needed.
Consistent, high-quality visual content can increase brand recognition by up to 80%, crucial in the competitive healthcare sector.
The Impact: More Than Just Pretty Pictures
Our work with Signify Health wasn't just about creating visuals - it was about telling their story in a way that touched with both hearts and minds. The results spoke for themselves:
Employees reported feeling more connected to the company's mission after watching the training videos.
Social media engagement skyrocketed when Signify Health shared symposium highlights.
Our authentic portrayal of company culture became a powerful recruitment tool, attracting talent who shared Signify Health's values.
What We've Learned
This ongoing project over the years has reinforced our belief that there's no such thing as a "boring" industry when it comes to visual storytelling. Healthcare, with its human impact and potential for innovation, is full of powerful stories waiting to be told.
We also learned the value of flexibility and commitment. Our willingness to travel cross-country at short notice allowed us to capture crucial moments in Signify Health's journey, from pre-acquisition growth to post-merger integration.
Looking Ahead
Our journey with Signify Health and CVS is far from over. As they continue to innovate in the healthcare space, we'll be there to capture and share their story. Because at the end of the day, that's what great visual content is all about - not just showing what a company does, but why it matters.
In an industry that's all about improving lives, we're proud to play a part in bringing those stories to light. Here's to making healthcare not just effective, but also visually engaging and deeply human.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
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