TLDR: Hired a video production agency that didn’t quite deliver? Don’t stress—there’s a path forward. This post lays out a step-by-step guide to help you bounce back stronger, make smarter choices next time, and turn what could have been a setback into a major win. Plus, a few hard truths brands need to hear before hiring their next agency.
Step 1: Panic! Nah, just kidding—don’t do that. If your last video production agency didn’t quite cut it, it’s okay. Deep breath. It’s time to regroup, reassess, and come back stronger. You’re not the first brand to have a misfire, and you won’t be the last. Let’s dive into what to do next so you can pick up the pieces and create something even better than before.
Assess What Went Wrong—And Be Brutally Honest
Before you go off blaming your previous agency (or having a mini-meltdown), take a moment to figure out what really went wrong. Did the creative vision miss the mark? Were timelines ignored like gym memberships in February? Or was there just a glaring mismatch between your brand and their capabilities?
This is your chance to learn, not assign blame. Honest assessment is key. Maybe you didn’t communicate your needs clearly. Maybe the agency promised more than they could deliver. Or maybe you were hoping for a miracle at a bargain price. Here’s a hard truth: Fast, Cheap, Good—pick two. You can’t have all three.
Take this time to gather specific feedback from everyone involved. What did they like? What didn’t hit the mark? The clearer you are about where things went south, the easier it’ll be to steer things right next time.
• Feedback Over Finger-Pointing: Focus on gathering constructive feedback without turning it into a blame game.
• Identify the True Missteps: Was it a miscommunication or misaligned expectations? Get specific.
• Reality Check: Understand that in video production, you often get what you pay for. Were you trying to get champagne results on a beer budget?
The first step to moving forward is owning what didn’t work and why—so you don’t make the same mistakes twice.
Finding the Right Fit—Look Beyond the Portfolio
Now that you know what went wrong, it’s time to find a partner who can actually deliver. And here’s another hard truth: It’s not just about who has the flashiest portfolio or the latest tech toys. It’s about finding an agency that gets you—your brand, your goals, your audience.
This isn’t just a transactional relationship; think of it more like finding a long-term creative partner. Yes, check out their work. But don’t stop there. Look for an agency that’s got chemistry with your team, that asks the right questions, and that’s excited about your brand as much as you are.
Remember the saying: “You don’t hire agencies—you date them.” You’re looking for a partner who not only impresses you with their skills but also shares your vision and is invested in your success. Don’t be afraid to ask for references and reach out to past clients. It’s like doing a background check on a Tinder date—necessary to avoid future regrets.
• Look for the Chemistry: It’s about more than just credentials; it’s about compatibility.
• Do Your Homework: Speak to past clients to get a real feel for the agency’s work ethic and style.
• Set Clear Expectations: Know what you want and be upfront about it. If they promise you the moon, make sure they have a rocket to get there.
Choosing the right agency isn’t about the best pitch—it’s about finding someone who shares your passion and vision.
Course Correct with Clear Communication and Realistic Expectations
Alright, you’ve found a new agency that seems like a good fit. What now? Time to set some ground rules. Clear communication is everything. Make sure everyone knows what success looks like from the start—this is not the time for ambiguity or vague goals.
Another hard truth: “Underpromise and overdeliver” should be the mantra for both you and your new agency. Don’t set impossible deadlines or expect a blockbuster with a shoestring budget. Realistic expectations go both ways. If you want Hollywood quality, you need to have the budget and timeline to match.
Get back on track by setting measurable goals for your new project. What’s the endgame? Is it to drive sales, build brand awareness, or just create a piece of content that people actually want to watch? Be clear, be specific, and build in some flexibility—because let’s face it, creativity can be unpredictable.
• Set Measurable Goals: Define what success looks like from day one. No moving goalposts halfway through.
• Stay Engaged: Regular check-ins aren’t micromanaging—they’re keeping the ship on course.
• Keep It Real: Big dreams are great, but they need to be grounded in reality. Know what’s achievable within your budget and timeline.
Great creative isn’t about throwing money at a problem; it’s about setting clear, realistic goals and communicating every step of the way.
Bounce Back Better
So, the last agency wasn’t the one. That’s alright. Every misstep is an opportunity to learn and improve. With the right partner, a clear vision, and realistic expectations, your next project can be the one that shines. Remember, it’s not about never making mistakes; it’s about learning from them and coming back even stronger.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands tell compelling stories through high-impact photos and videos.
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