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Summer Shockers: Video Marketing Stats That Made Us Spill Our Lemonade



It's your friends at Raised Media Co., coming to you live from our hammocks. (Okay, fine, we're actually in the office, but a team can dream, right?)


With half our clients sipping mai tais on distant shores, we found ourselves with a bit of downtime. So, naturally, we did what any self-respecting video production agency does during a lull – we dove headfirst into a ocean of video marketing data. And boy, did we find some treasures that made us sit up straighter than a lifeguard spotting a shark fin.


Grab your sunscreen and settle in, because these stats are hot enough to rival the summer sun.


1. Video: The Content Cronut of the Digital World

Did you know that users spend 88% more time on websites with video content?

That's right, folks. Video is the cronut of the content world – a delicious hybrid that everyone wants a piece of. It's like adding a splash of hot sauce to your marketing strategy; suddenly, everything's got a kick.

2. The Social Media Mic Drop

On social media, videos get 1200% more shares than text and image content combined.

You read that right. 1200%. That's not a typo, and no, our intern didn't fall asleep on the keyboard. Video content on social media is sharing steroids. It's like the difference between a whisper and a bullhorn in Times Square.

3. The Mobile Viewer's Motto: Go Big or Go Home

75% of all video plays are on mobile devices.

Seems like "Netflix and chill" has evolved into "YouTube and... well, do everything else." Mobile video is no longer the future; it's the now. It's so prevalent, we're considering renaming our phones "handheld video devices that occasionally make calls."

4. Email Marketing's Secret Weapon

Including the word "video" in an email subject line boosts open rates by 19%.

Who knew five little letters could pack such a punch? It's like the "abracadabra" of email marketing. We're not saying it's magic, but... okay, maybe it's a little bit magic.

5. The Sales Pitch Supercharger

64% of consumers are more likely to buy a product after watching a video about it.

Video doesn't just inform; it transforms window shoppers into wallet-openers. It's like having a charismatic salesperson working for you 24/7, minus the coffee breaks and commission negotiations.

6. The SEO Slam Dunk

Websites with video are 53 times more likely to reach the front page of Google.

Fifty-three times. That's not just moving the needle; that's breaking the meter. It's like having a jetpack in a marathon – suddenly, you're playing a whole different game.


The Raised Media Co. Takeaway

So, what does all this mean for you, our beloved clients and future partners? It means that if you're not using video in your marketing strategy, you're essentially bringing a spoon to a knife fight. (And not even a sharp spoon.)

But fear not! That's where we come in. At Raised Media Co., we're not just video producers; we're your partners in climbing the towering mountain of digital content. We've got the gear, the know-how, and enough caffeine in our system to make these stats work for you.

Ready to turn these shocking stats into shockingly good results for your brand?

Let's chat. We promise to put down our lemonade and pick up our cameras. Because while summer may be temporary, the power of great video content is eternal.

Stay cool, stay informed, and for the love of all that's pixelated, start incorporating more video into your marketing strategy!

Catch you on the flip side, Your sun-screened, data-crunching friends at Raised Media Co.


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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos. 

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© 2024 Raised Media Co. 

NYC COMMERCIAL PHOTOGRAPHY AND VIDEO PRODUCTION AGENCY

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