TLDR: Design Rush just released its list of the best video designs, and guess what? Raised Media Co. made the cut. We don’t shy away from competition—in fact, we welcome it. Keeping the industry fresh with innovative ideas benefits everyone, especially brands looking to make an impact. Here’s what we can learn from the latest best-in-class designs and how they push us all to create better, more impactful video content.
When Design Rush dropped their latest list of best video designs, we were thrilled to see Raised Media Co. listed. But what really excites us is seeing what others in the industry are doing. Competition? Bring it on. Innovation? Even better.
In an industry as creative as video production, competition is fuel. It keeps us all sharp, evolving, and motivated to break boundaries. The truth is, we don’t see our peers as threats. They’re a vital part of what keeps this industry growing and fresh.
Why Embracing Competition is Key
Every creative industry thrives on pushing limits, and video production is no different. There’s no monopoly on good ideas, and that’s what makes it so exciting. Brands benefit from agencies constantly stepping up their game, bringing new techniques, design elements, and storytelling methods to the table. The more we see from our peers, the better we get at delivering something unique for our clients.
Takeaways from the Best Video Designs of 2024
Let’s talk about what’s trending from the latest batch of top video designs. Design Rush highlighted some real game-changers, and here’s what stands out:
• Cinematic Storytelling
Think of the latest commercials you’ve seen that felt more like short films than ads. The best designs focus on creating a rich, narrative experience that goes beyond just selling a product. It’s about building emotional connections. Brands that understand this are the ones seeing long-term loyalty from their audiences.
• Dynamic Visuals
Whether it’s through animation, motion graphics, or live action, the top designs excel at keeping the viewer engaged. It’s not just about flashy effects—it’s about making every frame count. Design Rush’s picks are masters at this, using visuals not to overwhelm but to enhance the story they’re telling.
• Multi-Platform Consistency
Gone are the days where a single video format worked across all channels. The best designs account for where the video will be seen—whether that’s TikTok, Instagram, or a website homepage. It’s about tailoring content without losing its core identity.
What This Means for Brands
If you’re a brand trying to break through the noise, don’t see competition as something to shy away from—embrace it. When agencies around you are raising the bar, it pushes everyone to produce better content. As the industry becomes more saturated, the quality of video production and design becomes even more crucial.
How Raised Media Co. Plays the Game
Here’s where we come in. We don’t believe in cookie-cutter solutions, and we’re certainly not here to just meet industry standards. We want to set them. Being featured on Design Rush is a testament to that approach. Our focus is always on elevating the experience. We take cues from the best in the business, whether they’re our competition or not, and then we do what we do best—create experiential video production that’s designed to captivate and leave a lasting impression.
Trends come and go, but well-crafted video content? That’s timeless.
The best designs set the standard, but we believe in raising the bar even higher. Innovation thrives when competition pushes us to think outside the box and deliver more than just another video—we aim to deliver an experience.
Final Thoughts
Let’s not shy away from the fact that we’re all in this together—competition makes us sharper, and the brands we work with are the ultimate winners. If you’re a brand looking to make a real impact, start by choosing partners who aren’t afraid to push limits. After all, that’s where the real magic happens.
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Raised Media Co. is a NYC-based commercial photography and video production agency, specializing in experiential visual content. We help brands tell compelling stories through high-impact photos and videos.
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