The "I'm Too Busy Creating Thought Leadership to Read About It" Summary (Click to expand)
Remember when corporate content was as exciting as watching paint dry in a windowless conference room? Those days are gone. Welcome to the era of visual thought leadership, where your expertise comes to life through the power of video – no snoring allowed.
The Rise of Visual Thought Leadership for Brands
Why is video becoming the go-to medium for corporate thought leadership? Well, besides the fact that it's more engaging than a 50-page report on optimizing synergy (or whatever that means), consider these stats:
70% of corporate buyers watch videos throughout their decision-making journey, probably while pretending to work on spreadsheets (Google)
Video is 50 times more likely to drive organic search results compared to text, making it the SEO equivalent of a sugar rush (Forrester)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. In other words, video is like a memory superpower.
Video content isn't just the cool kid in the corporate playground—it's the valedictorian, the prom king, and the teacher's pet all rolled into one, significantly boosting message retention, search visibility, and audience engagement.
(Raised Media Co. Corporate Video Production Reel)
Types of Corporate Video Content for Thought Leadership
Expert Interviews: Showcase industry insights without the need for dramatic pauses or elaborate stage designs.
Explainer Videos: Simplify complex concepts so effectively, your audience might actually enjoy the process.
Case Study Videos: Real success stories that prove your solutions work outside of PowerPoint presentations.
Behind-the-Scenes: Give a genuine peek into your company culture, whether it's in a sleek office or a creative home setup.
Animated Infographics: Transform dry data into visually appealing stories that even the most numbers-averse will appreciate.
Webinar Recordings: Capture the essence of live events, allowing your audience to benefit from your expertise at their convenience.
At Raised Media Co., we've seen these formats elevate brands from market wallflowers to the life of the party. The key is choosing the right format for your message and audience – no dad jokes allowed (unless your audience is actually dads, in which case, go wild).
Crafting Impactful Corporate Video Content
Creating videos that position your brand as a thought leader requires the right ingredients, perfect timing, and a prayer to the content gods. Here's how to ensure your video doesn't fall flat:
Know Your Audience: Understand your viewers' pain points and challenges. What keeps them up at night professionally, and how can your content provide solutions?
Focus on Value: Provide genuine insights that nourish your audience's professional growth. Your content should be a feast of information, not just empty calories.
Keep It Concise: Brevity is your ally. Deliver your message efficiently to respect your audience's time and maintain their attention.
Invest in Quality: High production value reflects the professionalism of your brand. Ensure your video's quality matches the caliber of your insights.
Optimize for SEO: Make your content easily discoverable.
Create a Series: Develop a consistent video series that gives your audience a reason to return regularly, building a loyal following for your thought leadership content.
Crafting corporate video content is like being a chef, a comedian, and a rocket scientist all at once. Mix audience insight, valuable content, and high production quality for a recipe that's out of this world.
The Technical Side: Video Production Tips
(Photo: Raised Media Co Interview Capture)
Even the best ideas need proper execution. Here's how to avoid looking like you filmed your video with a potato:
Lighting: Good lighting is your best friend. Bad lighting is that friend who always "forgets" their wallet.
Audio: Clear audio is crucial. Your wisdom is useless if it sounds like it's coming through a drive-thru speaker.
Framing: Follow the rule of thirds, unless you're going for that "avant-garde off-center look" (spoiler: you're not).
B-roll: Use supplementary footage to maintain visual interest. Think of it as the garnish on your video cocktail.
Graphics: Use branded graphics and animations. It's like accessorizing, but for your video.
Distribution: Amplifying Your Visual Thought Leadership
Creating great content is only half the battle. The other half is getting people to actually watch it:
LinkedIn: Where professionals go to pretend they're working.
YouTube: The place where both cat videos and corporate messaging can peacefully coexist.
Website: Embed videos on relevant pages.
Email Marketing: Because nothing says "open me" like a video thumbnail teasing content that's actually interesting.
Repurpose: Turn your video into shorter clips, blog posts, or podcasts. It's content recycling – and in today's climate — Mother Nature would be proud.
Distributing your video content is like being a DJ – you need to know which platforms will get your audience grooving to your thought leadership beat.
Measuring Success: Beyond Views and Likes
(Photo: Raised Media Co iMin Technology)
To truly gauge the impact of your video thought leadership, consider these innovative metrics:
Content Longevity: Track how long your videos continue to attract viewers and generate discussion after initial publication.
Audience Sentiment: Use AI-powered analysis of comments and social media mentions to understand emotional responses to your content.
Ripple Effect: Monitor how often your videos are shared or referenced in other industry content, indicating your growing influence in the field.
Behavioral Changes: Evaluate increased time spent on your website or higher engagement with related content to assess how effectively your videos are nurturing audience interest.
Knowledge Retention: Conduct periodic surveys to measure shifts in audience perception and understanding, directly linking your video content to changes in industry knowledge.
Industry Conversation Shifts: Monitor industry forums and discussions to see if topics from your videos are being increasingly debated or referenced.
Collaboration Requests: Track the number of partnership or speaking engagement offers that result from your thought leadership videos.
Talent Attraction: Measure any increase in quality job applications or industry talent showing interest in your organization.
Media Mentions: Keep tabs on how often your video content leads to interviews, quotes, or features in industry publications.
---
Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
Comments