TLDR: Not every video project needs a full production team—sometimes, a smartphone and creativity will do the trick. But when it’s time to make a splash and elevate your brand, a video production agency can be your biggest ally. Let’s break down when to go DIY and when to call in the professionals.
Ever filmed a quick video on your phone, hit post, and thought, “Hey, this works!” We’ve all been there—casual, off-the-cuff content has its place. But when it’s time to take things to the next level, not all projects are made for DIY. So, how do you know when to bring in the big guns (aka a video production agency) and when to keep it lean? Let’s get into it.
The DIY Route: When You Don’t Need a Video Production Agency
For smaller, everyday content—think Instagram stories, quick TikToks, or behind-the-scenes moments—grabbing your phone and hitting record is usually all you need. If the goal is real-time engagement or to showcase a bit of personality, go for it. You don’t always need a full production team for that kind of content.
• Social Media Updates: Capturing a quick product launch or event update? DIY works fine. These videos thrive on authenticity, so overly polished production can sometimes feel out of place.
• Behind-the-Scenes Content: Audiences love raw, unfiltered glimpses into how things work behind the curtain. If you’re showing how your product is made or giving a sneak peek into a creative process, a DIY approach can make the viewer feel like an insider.
• Explainer Clips for Internal Use: Training videos or internal company updates don’t need to go through the full cinematic treatment unless they’re making their way to a broader audience.
If your goal is speed and authenticity, DIY works. Keep it simple, keep it real, and don’t overthink it.
When to Call in the Pros: Bring in the Video Production Agency
Now, there’s a big difference between an impromptu Instagram story and, say, a brand campaign video or a corporate event. If you want to look polished, professional, and like you’ve got your act together, this is when you need to think bigger. This is where a video production agency steps in and saves the day.
• Brand Campaigns: When you’re telling your brand’s story, every shot matters. You’re not just aiming for clicks or likes—you want your audience to feel something, remember something, and take action. A video production agency will give you that level of quality, with professional lighting, sound, direction, and editing that makes a video sing.
• Event Coverage: Got a major product launch or company event coming up? Trust us, you don’t want to rely on shaky iPhone footage and hope for the best. Agencies bring in high-end equipment, multiple camera angles, and a team that knows how to capture the right moments without you even noticing they’re there.
• Corporate Videos and Commercials: This is your chance to make a lasting impression. Whether it’s a corporate explainer or a TV spot, this isn’t the time to skimp. You want to make sure your visuals reflect your brand’s professionalism, and that’s where the expertise of an agency really shows.
High-impact visuals need high-impact production. This is where a video production agency earns its keep—crafting content that looks, feels, and sells like the real deal.
The Middle Ground: When You’re Not Sure
Sometimes, you’re not sure whether to go big or keep it small. Here’s a little secret: you can do both. Many video production agencies (ours included) are flexible enough to offer different packages that work with your needs and budget. You don’t always have to go all in on a full-scale production.
• Smaller Campaigns with Big Potential: Got a campaign that you think could blow up but don’t have a massive budget yet? A production agency can help you create top-tier content without breaking the bank. They’ve got the tools, tricks, and talent to make even a modest budget shine.
• When In-House Doesn’t Cut It: Your internal team might be great, but there are moments when you need an outside perspective—whether it’s for creative direction, technical expertise, or just fresh eyes on your project. That’s when bringing in a production agency for support makes all the difference.
The best part? You don’t have to choose between DIY and professional production. You can have a mix of both, ensuring you get quality where it matters most.
Know When to Go Pro
Not every video needs the Hollywood treatment, but when you’re looking to create something lasting—something that elevates your brand and resonates with your audience—bringing in a video production agency is the way to go. Knowing when to DIY and when to partner with professionals is the key to making sure your video content delivers results without wasting time, budget, or resources.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
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