Social media marketing managers are strategists, community builders, and content planners. They tell us, day in and day out, how frustrating it is to be handed a camera with zero context and told to “just shoot something.” We’re with them on this. It’s not just a matter of frustration—it’s a system doomed to fail. Expecting them to handle professional brand videography is like asking a fish to climb a tree—unfair, utterly impractical, and frankly, a waste of time for everyone involved. Instead of building efficiency, this approach drains creativity and overburdens a team already stretched thin. A video production company exists for a reason, and we’re here to prove it.
Your Social Media Manager Deserves Better
Your social media marketing manager has 37 tabs open, three Slack messages buzzing, and a half-eaten sandwich on their desk. And then someone plops a camera in their lap and says, “Make magic happen.” It’s like expecting your barista to fix your car while they’re making your latte.
Quick? Sure. Good? Not likely.
Social media managers aren’t videographers, editors, or even magicians—though they’re often treated like all three. Companies assume they can shoot, edit, and strategize without missing a beat. The result? A creative disaster that’s as stable as a house built with duct tape.
This isn’t a complaint. It’s a call for respect—for the social teams overwhelmed by impossible expectations and for the craft of professional videography that deserves its own dedicated experts.
Four Reasons This Trend Needs to Die
They’re Not Trained for It Social media managers are brilliant strategists, but professional video production is a specialized skill. A brand videographer spends years mastering the craft—understanding lighting, angles, editing software, and storytelling. Expecting your social team to pull off professional videography is like handing a baker a scalpel and saying, “You’re good with dough, so surgery should be easy, right?”
Time Isn’t on Their Side Videography isn’t a side task. It’s a full-time endeavor. From pre-production planning to shooting and post-production editing, creating polished visuals takes time—time your social team simply doesn’t have. Stretching them too thin leads to rushed content and burnout. Both are bad for business.
The Equipment Gap Professional-grade cameras, lighting kits, audio gear—these aren’t tools you can replicate with a smartphone. Sure, a phone works for unscripted, on-the-fly posts. But for campaigns, product launches, and branded content? A video production company with the right equipment ensures your visuals don’t just look good—they impress.
It Hurts Your Brand’s Credibility Low-quality videos scream “we cut corners.” They dilute your message and make your brand look unprofessional. Audiences expect polished visuals. Anything less reflects poorly on your company—especially when your competitors are investing in professional corporate videographers and brand videography teams.
When DIY Makes Sense—And When It Doesn’t
Unscripted content has its place. Behind-the-scenes footage, quick updates, and Instagram Stories? Perfect for the phone-in-hand approach. But when it comes to your brand’s core messaging, don’t leave it to chance. Partner with a video production company to ensure your visuals are top-tier every time.
What’s the Fix? Hire Specialists
Your social media team should focus on what they do best: engaging your audience and building your online presence. Leave the visuals to professionals. A dedicated brand videographer or video production company ensures your content stands out while freeing your team to do their actual jobs.
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Raised Media Co. is a NYC-based video production and commercial photography company. Specializing in creating stunning visuals across all industries worldwide.
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